Calling all bartenders in Malaysia! HennessyMyWay Sustainable Cocktail Challenge is back.
Launched in 2020, HennessyMyWay is a global initiative by The Maison, Hennessy. HennessyMyWay is a campaign that supports and celebrates the bartending community’s passion and craft in producing expressive cocktails. HennessyMyWay is back for its third season this year, continuing to support bartenders with the opportunity to be recognised and awarded with incentives after two incredible competitions with thousands of creations from 33 countries.
This year, HennessyMyWay global challenge is calling on bartenders to create a sustainable cocktail and present it in a unique service ritual.
What’s the big deal?
According to Henessy, sustainable bartending is not a myth or a hashtag but an action that espouses conscious consumption, a movement that is taking the world by storm. At an international level, creativity is running high with seasonal, sustainable, ethically sourced cocktail ingredients –turning citrus peels into homemade cordials and juice into syrups, experimentation with ice, cutting and shaping it into precisely the right volume for the mix, to name a few.
The bartending fraternity has a crucial role to play in this movement and Hennessy recognises this truth. While leadership can be expressed in many ways, one of its defining traits would certainly be ‘shaping the future’. And this is exactly what Hennessy is doing by inviting Malaysian bartenders to come on board this campaign.
Who is eligible to enter?
Any bartender across Malaysia is eligible to participate.
Last year, Malaysia’s Raz Ng of Gekko Dining became the pride of the Malaysian bartending community having earned her place as one of the Top 25 Bartenders amongst the Hennessy global bartenders fraternity. The creations of all past winners can be found here.
How to participate?
Interested participants are required submit a 1-MINUTE VIDEO of their Hennessy sustainable cocktail creation presented in the most creative service ritual.
#Hennessy #HennessyMyWay #HennessyMY
How is this year’s challenge different from previous years?
During Phase 1, bartenders will compete for the Top 10 position at local level. The Top 10 winners will be selected to represent Malaysia for Phase 2 Top 40 Global challenge.
To advance to Phase 3, the Top 40 Global winners will be invited to compete in the final round to vie for the Top 5 Global standing.
PHASE 1: TOP 10 MALAYSIA winners will each receive:
- EURO 200 equivalent in Malaysian Ringgit
- 1 Hennessy V.S.O.P Limited Edition by Liu Wei
- 1 Official Hennessy NBA Jersey
- Hennessy Mixology Kit
- Onward to GLOBAL level Submission
PHASE 2: TOP 40 GLOBAL winners will each receive:
- EURO 1,000 equivalent in Malaysian Ringgit
- 1 bottle of Hennessy X.O
- A chance to compete for the GLOBAL TOP 5 by taking on a new challenge
PHASE 3: TOP 5 GLOBAL winners will each receive:
- EURO 2,000 equivalent in Malaysian Ringgit
- 1x trip to experience Hennessy in Cognac and pass by Paris or a VIP NBA experience
Entries are required to be submitted by 14 April 2022.
For latest updates on the #HennessyMyWay initiative, visit here