Kuala Lumpur – Women in the F&B industry have historically been underrepresented in roles such as producers, operators, front and back of house, barbacks, sous chefs, pastry chefs, PR and marketing, supply chains, and administration.
This International Women’s Day 2023, what we’d like to address is the scarcity of media attention devoted to unsung women heroes, and in this regard, there is still much room for improvement. In partnership with drinks online media platforms Thirstmag.com, we at Set the Tables are banding together this year in championing the unsung women heroes in the industry.
Calling all industry friends, we would love to hear your stories and let’s change the narrative this year! Here’s how:
The stories we want to feature this IWDDE 2023 are…
What you’re doing to show your appreciation and create a safe space for your female employees (or customers). Examples: Equal pay, flexibility hours for mothers; period day off; pads in toilet etc.
Spotlight on the women in your establishments that is working tirelessly behind the scenes
Story submission deadline: 24 February 2023. Registration HERE!
What is IWDDE 2023?
The Organisers of International Women’s Day Drinks. Eats. 2023 (IWDDE 2023) are Thirstmag and Set the Tables.
Any brands, bars, cafés and restaurants are welcome to participate.
Participants are encouraged to use the IWDDE 2023 logo on all communications related to IWDDE 2023, including menu and outlet social media postings.
Official social media handle for IWDDE 2023 are @thirstmag @setthetables and
#IWDDE2023.
Download the logo and marketing assets here
Why participate?
Participating outlets will be featured on Thirstmag and Set the Tables under the
IWDDE 2023 campaign.
Participating outlet’s promotion will be listed on the IWDDE 2023 listing on
Google Map (last year’s map).
Shout out of your promotion on Thirstmag and Set the Tables social media.
What do you need to submit?
About what your outlet is doing as per point 2 above.
Your outlet’s promotional menu (indulging name of the drink/dish, ingredients and pricing) for IWDDE 2023 and the running period.
Your outlet logo and a short description of the concept.
There is no fee for outlets to take part in IWEDE 2023.
What should our promotional menu be about?
Each participating outlet should highlight at least one thing they are doing to show appreciation for their female staff in the organisation (if no female staff, for female customers).
Create a menu/dish/drink or select an existing dish/drink revolving around the objective in 6.1.
Choose a period to run the menu. It can be the whole month of March or any week in March.
Will there be any sponsorship for outlets?
Thirstmag and Set The Tables are approaching brands for sponsorship. Having sponsors mean we can do more in terms of helping outlets organise pop-ups.
Regardless of whether we IWDDE2023 secure any sponsorship, the campaign will still go ahead as a marketing initiative by Thirstmag and Set the Tables to help promote outlets that wish to take part in a bigger campaign.
However, if we secure sponsorship, IWDDE 2023 will work with brands to shortlist outlets for the pop-ups.
What is the pop-up about?
This year’s idea is to put two outlets together for a collaboration. We are thinking it’d be fun to match one outlet’s drinks with another’s food.
Then for two nights, they set up a pop-up in the other’s outlet an run the collaboration menu.
What will IWDDE 2023 provide outlets that participate?
Your outlet IWDDE 2023 story and the unsung female hero behind the scene.
Listing of your promotion on IWDDE 2023 Google Map.
Promote your outlet on Thirstmag and Set The Tables’ social media.
The use our IWDDE 2023 logo and menu design (if you don’t have one).
Submission of your materials
Images submitted should be at least 100MB in size.
- Must include at least one landscape (1110 x 739 px) image of your outlet;
- Image of your drinks/food without branding;
- Menu including name of the drink/food, ingredients used and pricing.
How to submit?
Any enquiries, please contact Kim Choong at kim@thirstmag.com or Theri Burhan at editor@setthetables.com
